About Unitnomics
Franchise unit economics, from the filing
Unitnomics started with a question every would-be franchisee asks and nobody answers plainly: what does this brand actually cost, what does a unit actually sell, and how many units close? The answers online are content-farm estimates, broker portals with a lead form, and paywalled analysts, none of which show the filed number or where it came from.
So Eric built something better. Unitnomics is a collection of free, no-account-required pages that give you a brand's initial investment, unit revenue and closure rate, computed from the Franchise Disclosure Document the franchisor itself filed, and show you exactly how each figure was reached.
Eric builds small, single-purpose reference sites on public records. He is not a franchise consultant or a broker, has no stake in which brand anyone buys, and Unitnomics never refers you to one. Every franchisor has to hand prospects a disclosure document, and several states publish the filed copies for free, but they ship as two-hundred-page PDFs, not answers. He built Unitnomics to turn them into answers anyone can check against the page they came from.
Part of the Veraino network of free websites.
How it works
Every tool on Unitnomics is grounded in a documented, citable method — a published formula, an authoritative standard, or a well-established model. We don't approximate or invent numbers. If we can't cite a primary source for the logic, we don't publish the tool.
For Unitnomics specifically, every figure comes from a Franchise Disclosure Document filed with a state regulator (Wisconsin, Minnesota, California or Indiana), and each page names the FDD year, the item and the page it used. Item 19 figures are the franchisor's own representation and are shown with the franchisor's sample size and period. Before a figure ships, it is re-found on the cited page; anything that cannot be is left blank rather than estimated.
Our commitments
- Free, no sign-up required. Every tool on this site is free to use with no account, subscription, or paywall.
- We show our work. Every tool explains its methodology, cites its sources, and surfaces assumptions — so you can verify the logic, not just trust the output.
- Honest about limitations. Where precision is limited or assumptions are required, we say so. Tools compute; they don't replace professional judgment.
- Kept current. Tools that use figures that can change over time carry a “last reviewed” date and are treated as an ongoing maintenance responsibility, not a one-time build.
Get in touch
Questions, corrections, or suggestions: hello@unitnomics.com. Eric reads every message personally.