Unitnomics

Franchises · 2026 FDD · Wisconsin DFI filing 642017

Big O Tires franchise cost, unit revenue and closures

Opening a Big O Tires cost $543,500 to $2,738,000 in the 2026 FDD; the franchisor's revenue disclosure has no single unit figure; 5.0% of franchised units closed over three years.

Franchisor: Big O Tires, LLC. FDD issued 2026-06-29. Fiscal year end 2026-03-31. Figures re-found on the cited page 2026-11-03.

What a unit costs to open

Initial investment range$543,500 – $2,738,000Item 7, p. 28
Midpoint (site arithmetic)$1,640,750(low + high) ÷ 2

the high end assumes buying the land and building for a 7,253 sq ft store; the low end assumes leasing.

What a unit pays the franchisor

Initial franchise fee$17,500Item 5, p. 6
RoyaltyRoyalty Matrix currently 3.5% to 5.0% of Adjusted Gross Sales, plus 2% on national-account, key-account, farm-tire and excess service salesItem 6, p. 12
Advertising fundLocal Fund minimum 4% of Gross Sales (currently reduced to 3.6%); National Marketing Fund currently 0.9%, capped at 1%Item 6, p. 12

$10,000 with the application and $7,500 at signing.

The rate steps with sales volume under the matrix; 5% is the top of the range.

What a unit sells

Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.

Item 19 present, no single unit figure. Part A: average 2025 Gross Revenues of all 454 reporting stores $2,821,056, with 190 stores (41.9%) above it; the quartile, top-10% and bottom-10% tables with their medians are not in the PDF text layer and were not extracted. Part B gives average Total Income and expense ratios for 288 stores (Item 19, p. 78, 79).

Sample: 454 of the 465 US franchised stores, those that operated from 2025-01-01 to 2025-12-31 and met the reporting criteria; 9 stores closed during 2025, none open less than 12 months. Period: 2025 calendar year.

The figures in these tables are embedded as images in the filed PDF and have not yet been transcribed; they will be read by hand before this page shows them.

Revenue to investment

Undefined: Item 19 gives an overall average but its median tables were not extracted.

How many units open and close

Franchised units202420252026
Start of year460462461
Opened10815
Terminated640
Not renewed223
Reacquired by franchisor000
Ceased, other reasons033
End of year462461470
Company-owned, end of year000

Item 20, Table 1 p. 82; Table 3 totals p. 88.

Three-year closure rate5.00%23 closures ÷ 460 at start of 2024
Three-year net change, franchised+10 (2.2%)end 2026 − start 2024

Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2024–2026 and divided by franchised units at the start of 2024. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.

fiscal years ending March 31, 2024, 2025 and 2026; the 17 company-owned stores were sold to franchisees in fiscal 2024.

Source and method

Every figure above comes from the Big O Tires Franchise Disclosure Document issued 2026-06-29, as filed with the Wisconsin Department of Financial Institutions (filing 642017, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.

Big O's fiscal year ends March 31, so Item 20 reports fiscal years ending March 2024, 2025 and 2026; Item 19 uses calendar 2025..

Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.

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