Franchises · 2026 FDD · Wisconsin DFI filing 640903
Crumbl franchise cost, unit revenue and closures
Opening a Crumbl cost $848,566 to $1,472,533 in the 2026 FDD; the median unit sold $1,093,071 in the franchisor's 2025-01-01 to 2025-12-31 figures; 3.9% of franchised units closed over three years.
Franchisor: Crumbl Franchising, LLC. FDD issued 2026-04-06, amended 2026-05-13. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-03.
What a unit costs to open
single store; a second table is a three-unit development example totalling $2,545,698 to $4,417,599 (p.31-32) and is not a per-unit figure. Totals exclude royalties and marketing fees.
What a unit pays the franchisor
| Initial franchise fee | $50,000 | Item 5, p. 15 |
|---|---|---|
| Royalty | 8% of gross sales, weekly | Item 6, p. 16 |
| Advertising fund | Marketing Fund 2% of gross sales, plus local advertising 1% to 2% | Item 6, p. 16 |
plus required opening tech package ($12,000 to $15,000), box and ingredient package ($11,000 to $16,000) and $8,000 initial training fee paid to the franchisor or affiliate.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | Gross Sales (revenue from goods and services less discounts, returns, allowances, rebates and sales tax), calendar 2025 | |
|---|---|---|
| Sample | 776 units: franchised locations that operated continuously through calendar 2025 and timely submitted complete financial reports (about 74% of eligible outlets) | |
| Period | 2025-01-01 to 2025-12-31 | |
| High / low | $3,421,762 / $365,129 | |
| Excluded | of 1,101 franchised locations open at year end: 272 did not timely submit complete financial information; 53 did not operate the entire year | |
Revenue to investment
Formula: Item 19 median Gross Sales / Item 7 single-store total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 689 | 970 | 1,058 |
| Opened | 288 | 100 | 52 |
| Terminated | 6 | 12 | 8 |
| Not renewed | 0 | 0 | 1 |
| Reacquired by franchisor | 1 | 0 | 0 |
| Ceased, other reasons | 0 | 0 | 0 |
| End of year | 970 | 1,058 | 1,101 |
| Company-owned, end of year | 2 | 1 | 0 |
Item 20, Table 1 p. 71; Table 3 totals p. 80.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Source and method
Every figure above comes from the Crumbl Franchise Disclosure Document issued 2026-04-06 and amended 2026-05-13, as filed with the Wisconsin Department of Financial Institutions (filing 640903, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.