Franchises · 2026 FDD · Wisconsin DFI filing 641000
Dogtopia franchise cost, unit revenue and closures
Opening a Dogtopia cost $664,355 to $1,478,820 in the 2026 FDD; the median unit sold $915,213 in the franchisor's fiscal 2025, ended 2025-12-27 figures; 2.3% of franchised units closed over three years.
Franchisor: Better Together, LLC. FDD issued 2026-04-08. Fiscal year end 2025-12-27. Figures re-found on the cited page 2026-11-04.
What a unit costs to open
single Center.
What a unit pays the franchisor
| Initial franchise fee | $49,500 | Item 5, p. 6 |
|---|---|---|
| Royalty | Royalty Fee 7% of Gross Sales, weekly | Item 6, p. 8 |
| Advertising fund | Brand Fund Fee 2% of Gross Sales (may rise to 3%), plus a Local Marketing Commitment of 2% | Item 6, p. 8 |
first Center; $44,550 with the 10% discount programs and $40,095 for an existing franchisee's additional Center.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | Gross Sales, fiscal 2025, franchised Qualifying Outlets (Table 9(a), All Outlets column) | |
|---|---|---|
| Sample | 169 units: 169 of the 225 franchised Centers open 24 consecutive months at 2025-12-27 and all of fiscal 2025 without interruption; excludes 44 open less than 24 months, 12 out of compliance and 2 that closed; 33 company and affiliated Centers are shown separately, and 101 franchised Centers that filed P&Ls appear in a Key Operating Metrics table by sales bracket | |
| Period | fiscal 2025, ended 2025-12-27 | |
| High / low | $1,876,551 / $295,287 | |
Revenue to investment
Formula: Item 19 franchised median / Item 7 total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 174 | 205 | 220 |
| Opened | 33 | 15 | 9 |
| Terminated | 0 | 0 | 2 |
| Not renewed | 0 | 0 | 0 |
| Reacquired by franchisor | 2 | 0 | 0 |
| Ceased, other reasons | 0 | 0 | 2 |
| End of year | 205 | 220 | 225 |
| Company-owned, end of year | 39 | 41 | 41 |
Item 20, Table 1 p. 59; Table 3 totals p. 64.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Source and method
Every figure above comes from the Dogtopia Franchise Disclosure Document issued 2026-04-08, as filed with the Wisconsin Department of Financial Institutions (filing 641000, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.