Franchises · 2026 FDD · Wisconsin DFI filing 641371
Donatos Pizza franchise cost, unit revenue and closures
Opening a Donatos Pizza cost $546,637 to $1,060,537 in the 2026 FDD; the median unit sold $882,923 in the franchisor's 2024-12-31 to 2025-12-29 figures; 5.8% of franchised units closed over three years.
Franchisor: Donatos Pizzeria, LLC. FDD issued 2026-04-29. Fiscal year end 2025-12-29. Figures re-found on the cited page 2026-11-03.
What a unit costs to open
traditional Restaurant.
What a unit pays the franchisor
| Initial franchise fee | $30,000 | Item 5, p. 6 |
|---|---|---|
| Royalty | Licensing Fee 4% of Net Sales, weekly | Item 6, p. 8 |
| Advertising fund | National Marketing Fund Contribution up to 4% of Net Sales (currently 1%), within a required 5% total marketing spend each quarter | Item 6, p. 8 |
traditional Restaurant; $24,000 for a qualified veteran's first restaurant.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | Net Sales, franchisee-owned Covered Restaurants, fiscal 2025 (fourth table) | |
|---|---|---|
| Sample | 116 units: the 116 franchised Covered Restaurants that operated consistently through both fiscal 2024 and fiscal 2025; excludes three non-traditional sites, four restaurants opened in 2025 and one closed for remodel. The first table combines them with 51 company-owned restaurants (average $1,130,267, median $1,007,952); 2024 figures are shown alongside | |
| Period | 2024-12-31 to 2025-12-29 | |
| High / low | $2,492,132 / $377,934 | |
Revenue to investment
Formula: Item 19 franchised median / Item 7 total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 121 | 127 | 125 |
| Opened | 6 | 5 | 4 |
| Terminated | 0 | 0 | 0 |
| Not renewed | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased, other reasons | 0 | 6 | 1 |
| End of year | 127 | 125 | 128 |
| Company-owned, end of year | 51 | 51 | 51 |
Item 20, Table 1 p. 69; Table 3 totals p. 71.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
As filed: the 2024 row sums to 126, not the 125 printed; the 2023 and 2025 rows sum.
Source and method
Every figure above comes from the Donatos Pizza Franchise Disclosure Document issued 2026-04-29, as filed with the Wisconsin Department of Financial Institutions (filing 641371, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.