Franchises · 2026 FDD · Wisconsin DFI filing 640745
Drybar franchise cost, unit revenue and closures
Opening a Drybar cost $391,229 to $1,096,999 in the 2026 FDD; the median unit sold $753,506 in the franchisor's 2025 calendar year figures; 20.8% of franchised units closed over three years.
Franchisor: DB Franchise, LLC. FDD issued 2026-04-01. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-04.
What a unit costs to open
traditional Shop; the Value Engineering format totals $401,929 to $705,999.
What a unit pays the franchisor
| Initial franchise fee | $50,000 | Item 5, p. 6 |
|---|---|---|
| Royalty | Royalty 7% of Gross Receipts, monthly | Item 6, p. 8 |
| Advertising fund | Brand Marketing Fund 2% of Gross Receipts, plus a Local Advertising Fee of $2,000 per month | Item 6, p. 8 |
single Shop; 20% discounts for veterans, active military and minority-owned businesses.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | Gross Revenue, calendar 2025, all franchised Shops open as of 2025-01-01 (Table 1, All Shops column) | |
|---|---|---|
| Sample | 167 units: 167 franchised US Shops open on 2025-01-01 and throughout 2025; shown with top and bottom 10 and thirds, and split by age (141 open more than one year, average $916,816; 110 open more than three years, average $983,350); shop visits, membership conversion and ending memberships follow | |
| Period | 2025 calendar year | |
| High / low | $2,450,866 / $215,950 | |
Revenue to investment
Formula: Item 19 median / Item 7 traditional Shop total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 149 | 159 | 176 |
| Opened | 23 | 30 | 27 |
| Terminated | 13 | 13 | 5 |
| Not renewed | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased, other reasons | 0 | 0 | 0 |
| End of year | 159 | 176 | 198 |
| Company-owned, end of year | 0 | 0 | 0 |
Item 20, Table 1 p. 66; Table 3 totals p. 71.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Source and method
Every figure above comes from the Drybar Franchise Disclosure Document issued 2026-04-01, as filed with the Wisconsin Department of Financial Institutions (filing 640745, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.