Unitnomics

Franchises · 2026 FDD · Wisconsin DFI filing 640454

Dunkin' franchise cost, unit revenue and closures

Opening a Dunkin' cost $532,400 to $1,832,500 in the 2026 FDD; the median unit sold $1,297,694 in the franchisor's 2024-12-30 to 2025-12-28 figures; 4.2% of franchised units closed over three years.

Franchisor: Dunkin' Donuts Franchising LLC. FDD issued 2026-03-26. Fiscal year end 2025-12-28. Figures re-found on the cited page 2026-11-03.

What a unit costs to open

Initial investment range$532,400 – $1,832,500Item 7, p. 44, 45
Midpoint (site arithmetic)$1,182,450(low + high) ÷ 2

Table A, Freestanding Restaurant; Table B Shopping Center/Storefront $443,000 to $1,333,500 (p.46); Table C Gas & Convenience $216,400 to $1,065,500 (p.47); Table D SDO non-traditional $142,000 to $862,500 (p.48). Real estate cost is 'Variable (Note 6)' and outside the total.

Largest line: Building Costs, $180,000 to $600,000 (Item 7, p. 44).

What a unit pays the franchisor

Initial franchise fee$40,000 to $90,000 by Development Area TypeItem 5, p. 24
RoyaltyContinuing Franchise Fee 5.9% of Gross Sales, weeklyItem 6, p. 36
Advertising fundContinuing Advertising Fee 5.0% of Gross Sales (2.5% for SDOs)Item 6, p. 36

What a unit sells

Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.

Median unit revenue$1,297,694Item 19, p. 87, 88, 89, 90
Average$1,372,0693,155 units (45.0%) at or above
MeasureAnnual Unit Volume (Gross Sales: all product and service revenue, excluding stored-value card sales, taxes, and resale to other licensees)
Sample7,010 units: 2025 Franchised Restaurants: franchised, non-Combo, open the full fiscal year, not closed for extended periods, not multi-brand, not self-serve, not part-time; 5,592 traditional and 1,418 non-traditional/SDO
Period2024-12-30 to 2025-12-28
High / low$6,007,706 / $65,354
Excludedof 8,744 franchised non-Combo restaurants: 314 opened during the year; 1,261 closed for extended periods; 36 multi-brand; 111 self-serve; 25 part-time or atypical schedule (plus 81 closed during the year, company-owned, and 1,219 Combo restaurants)

Revenue to investment

Median revenue ÷ investment midpoint1.10$1,297,694 ÷ $1,182,450
At the low and high end of Item 72.44 / 0.71÷ $532,400 and ÷ $1,832,500

Formula: Item 19 all-2025-Franchised-Restaurants median / Item 7 Table A total (midpoint, low, high); investment excludes real estate. A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.

How many units open and close

Franchised units202320242025
Start of year8,0878,2658,465
Opened344312314
Terminated412
Not renewed232824
Reacquired by franchisor000
Ceased, other reasons1396755
End of year8,2658,4658,744
Company-owned, end of year323436

Item 20, Table 1 p. 91; Table 3 totals p. 97.

Three-year closure rate4.24%343 closures ÷ 8,087 at start of 2023
Three-year net change, franchised+657 (8.1%)end 2025 − start 2023

Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.

Dunkin' standalone and multi-brand; Combo (Dunkin'/Baskin-Robbins) outlets are a separate set of tables (1,252 to 1,219 over the period, p.100).

As filed: 2023 sums; 2024 and 2025 do not (printed end exceeds start+opened-exits by 16 and 46). Row carries '(Note 2)', which lists multi-brand locations, not a reconciliation. Figures are recorded as printed; the discrepancy must be stated on the page or the year's closure count held back.

Source and method

Every figure above comes from the Dunkin' Franchise Disclosure Document issued 2026-03-26, as filed with the Wisconsin Department of Financial Institutions (filing 640454, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.

Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.

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