Franchises · 2026 FDD · Wisconsin DFI filing 641451
Ellie Mental Health franchise cost, unit revenue and closures
Opening a Ellie Mental Health cost $189,467 to $445,018 in the 2026 FDD; the median unit sold $765,302 in the franchisor's 2025 calendar year figures; 150.0% of franchised units closed over three years.
Franchisor: Ellie Fam LLC. FDD issued 2026-04-30. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-04.
What a unit costs to open
startup Franchised Business under a Franchise Agreement; conversion and managed-operation tables follow.
What a unit pays the franchisor
| Initial franchise fee | $60,000 | Item 5, p. 14 |
|---|---|---|
| Royalty | Qualified Clinician System Fee 7.5% of Collected Revenue per clinician (3.95% in seven states), capped at $1,000 a month per clinician; a matching Qualified Prescriber fee capped at $3,000 | Item 6, p. 17 |
| Advertising fund | Marketing Fee $150 per month per Qualified Clinician and Prescriber, to the System Brand Fund | Item 6, p. 17 |
startup Franchised Business; initial fees paid in 2025 ranged from $45,000 to $135,000.
Charged per clinician with a monthly cap, so the effective rate falls at higher revenue.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | Collected Revenue per clinic, 2025, all Franchised Clinics (Statement of Collected Revenues) | |
|---|---|---|
| Sample | 189 units: franchised clinics in the 2025 data set (85 at or above average is 45%, implying 189 clinics), with 2022, 2023 and 2024 opening cohorts shown separately; new patients and appointments per clinic precede it | |
| Period | 2025 calendar year | |
| High / low | $2,880,557 / $46,248 | |
Revenue to investment
Formula: Item 19 median / Item 7 startup total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 36 | 183 | 240 |
| Opened | 148 | 76 | 43 |
| Terminated | 1 | 18 | 29 |
| Not renewed | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased, other reasons | 0 | 1 | 5 |
| End of year | 183 | 240 | 249 |
| Company-owned, end of year | 0 | 0 | 0 |
Item 20, Table 1 p. 63; Table 3 totals p. 70.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Table 1 prints franchised rows; company-owned clinics are not listed in it.
Source and method
Every figure above comes from the Ellie Mental Health Franchise Disclosure Document issued 2026-04-30, as filed with the Wisconsin Department of Financial Institutions (filing 641451, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
A young system: franchised clinics grew from 36 to 249 over the three years in the filing, so the closure rate (closures over the 36 clinics open at the start of 2023) exceeds 100%. The royalty is charged per clinician on collected revenue..
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.