Franchises · 2026 FDD · Wisconsin DFI filing 640815
The Habit Burger & Grill franchise cost, unit revenue and closures
Opening a The Habit Burger & Grill cost $1,031,500 to $2,864,500 in the 2026 FDD; the median unit sold $1,915,000 in the franchisor's fiscal 2025, ended 2025-12-30 figures; 7.7% of franchised units closed over three years.
Franchisor: HBG Franchise LLC. FDD issued 2026-04-03. Fiscal year end 2025-12-30. Figures re-found on the cited page 2026-11-04.
What a unit costs to open
traditional Restaurant.
What a unit pays the franchisor
| Initial franchise fee | $35,000 | Item 5, p. 13 |
|---|---|---|
| Royalty | Royalty 5.5% of Gross Sales, monthly | Item 6, p. 15 |
| Advertising fund | Advertising Fund contribution currently 2% of Gross Sales, up to 4%, plus 0.5% local advertising | Item 6, p. 16 |
single Restaurant; $10,000 of any Development Fee is credited against it.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | Net Sales, fiscal 2025, franchised Covered Restaurants (Table A) | |
|---|---|---|
| Sample | 62 units: 62 franchised traditional Restaurants in the United States open the whole of fiscal 2025, reported in thousands of dollars; company-owned Restaurants are shown in a separate table | |
| Period | fiscal 2025, ended 2025-12-30 | |
| High / low | $2,765,000 / $867,000 | |
Revenue to investment
Formula: Item 19 median / Item 7 total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 52 | 59 | 61 |
| Opened | 7 | 3 | 24 |
| Terminated | 0 | 0 | 0 |
| Not renewed | 0 | 1 | 1 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased, other reasons | 0 | 0 | 2 |
| End of year | 59 | 61 | 82 |
| Company-owned, end of year | 307 | 316 | 301 |
Item 20, Table 1 p. 66; Table 3 totals p. 67.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Source and method
Every figure above comes from the The Habit Burger & Grill Franchise Disclosure Document issued 2026-04-03, as filed with the Wisconsin Department of Financial Institutions (filing 640815, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
The filed PDF carries no printed page numbers, so the page citations below are positions in the PDF file. Item 19 states dollars in thousands; the figures here are expanded..
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.