Franchises · 2026 FDD · Wisconsin DFI filing 640784
Holiday Inn Express franchise cost, unit revenue and closures
Opening a Holiday Inn Express cost $13,851,273 to $20,877,080 in the 2026 FDD; the franchisor's revenue disclosure has no single unit figure; 2.5% of franchised units closed over three years.
Franchisor: Holiday Hospitality Franchising, LLC. FDD issued 2026-04-02. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-04.
What a unit costs to open
new-build hotel ($133,185 to $200,741 per guest room), exclusive of real estate and contingency.
What a unit pays the franchisor
| Initial franchise fee | $75,000 | Item 5, p. 23 |
|---|---|---|
| Royalty | Royalty Fee 6% of Gross Rooms Revenue, monthly | Item 6, p. 26 |
| Advertising fund | Services Contribution 3% of Gross Rooms Revenue for sales and marketing, monthly | Item 6, p. 26 |
Application Fee of $500 per guest room, not less than $75,000.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
Item 19 present, no single unit figure. 2025 performance of 1,747 Mature Hotels: average occupancy 70.1%, average daily rate $136.34 and RevPAR $95.62, with the share of hotels above each average; no revenue per hotel (Item 19, p. 93, 94, 95, 96).
Sample: 1,747 Mature Hotels in the United States for fiscal 2025; 911 (52.1%) beat the average occupancy, 703 (40.2%) the average daily rate and 755 (43.2%) the average RevPAR; loyalty-program contribution figures follow. Period: 2025 fiscal year.
Revenue to investment
Undefined: Item 19 reports hotel operating ratios, not revenue per hotel.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 2,273 | 2,304 | 2,324 |
| Opened | 42 | 45 | 39 |
| Terminated | 3 | 7 | 2 |
| Not renewed | 8 | 18 | 20 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased, other reasons | 0 | 0 | 0 |
| End of year | 2,304 | 2,324 | 2,340 |
| Company-owned, end of year | 0 | 0 | 0 |
Item 20, Table 1 p. 97; Table 3 totals p. 105.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
licensed hotels.
As filed: the 2025 row does not sum (2,324 + 39 - 2 - 20 = 2,341, printed 2,340); 2023 and 2024 sum.
Source and method
Every figure above comes from the Holiday Inn Express Franchise Disclosure Document issued 2026-04-02, as filed with the Wisconsin Department of Financial Institutions (filing 640784, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
A hotel franchise. Fees are per guest room, Item 7 is a whole hotel, and Item 19 reports occupancy, room rate and revenue per available room rather than revenue per unit..
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.