Franchises · 2026 FDD · Wisconsin DFI filing 641380
Home Instead franchise cost, unit revenue and closures
Opening a Home Instead cost $92,640 to $350,550 in the 2026 FDD; the median unit sold $2,352,451 in the franchisor's 2025 calendar year figures; 3.9% of franchised units closed over three years.
Franchisor: Home Instead, Inc.. FDD issued 2026-04-29. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-03.
What a unit costs to open
single franchised territory.
What a unit pays the franchisor
| Initial franchise fee | $54,000 | Item 5, p. 11 |
|---|---|---|
| Royalty | Royalty Fee 5% of Gross Sales, paid on the 15th and last day of each month | Item 6, p. 13 |
| Advertising fund | Marketing Fund 2% of monthly Gross Sales | Item 6, p. 13 |
includes a start-up kit; subject to discounts described in Item 5.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | Gross Sales, calendar 2025, all Home Instead US Franchised Businesses open the whole year | |
|---|---|---|
| Sample | 611 units: 611 US Franchised Businesses in operation all of calendar 2025; excludes affiliate-operated businesses, 15 opened after 2025-01-01, any that closed in 2025 and 4 terminated in 2025; a tenure table and client-hours table are also given | |
| Period | 2025 calendar year | |
| High / low | $13,070,342 / $38,465 | |
Revenue to investment
Formula: Item 19 median / Item 7 total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 614 | 616 | 619 |
| Opened | 8 | 17 | 17 |
| Terminated | 1 | 0 | 4 |
| Not renewed | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 4 | 2 |
| Ceased, other reasons | 5 | 10 | 4 |
| End of year | 616 | 619 | 626 |
| Company-owned, end of year | 3 | 6 | 8 |
Item 20, Table 1 p. 58; Table 3 totals p. 67.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Source and method
Every figure above comes from the Home Instead Franchise Disclosure Document issued 2026-04-29, as filed with the Wisconsin Department of Financial Institutions (filing 641380, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.