Franchises · 2026 FDD · Wisconsin DFI filing 641629
Keller Williams Realty franchise cost, unit revenue and closures
Opening a Keller Williams Realty cost $183,647 to $336,495 in the 2026 FDD; the franchisor gives no unit revenue figure; 9.3% of franchised units closed over three years.
Franchisor: Keller Williams Realty LLC. FDD issued 2026-05-06, amended 2026-09-29. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-03.
What a unit costs to open
new Market Center; a second table for a different format totals $29,600 to $88,150 (page 31).
What a unit pays the franchisor
| Initial franchise fee | $35,000 | Item 5, p. 19 |
|---|---|---|
| Royalty | Production Royalty 6% of monthly Gross Commission Income, plus a Profit Sharing Contribution from monthly profit | Item 6, p. 20 |
| Advertising fund | no percentage advertising fund; a Core Market Center Fee of $1,185 per month covers system-wide marketing, management and technology | Item 6, p. 20 |
single Market Center.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
No Item 19. Keller Williams Realty's 2026 FDD makes no financial performance representation (Item 19, p. 73). The revenue-to-investment ratio is undefined for this brand.
Revenue to investment
Undefined: no Item 19 representation.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 784 | 766 | 762 |
| Opened | 6 | 9 | 11 |
| Terminated | 8 | 4 | 8 |
| Not renewed | 4 | 5 | 5 |
| Reacquired by franchisor | 18 | 5 | 5 |
| Ceased, other reasons | 10 | 9 | 20 |
| End of year | 766 | 762 | 735 |
| Company-owned, end of year | 44 | 11 | 16 |
Item 20, Table 1 p. 73; Table 3 totals p. 78.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Company-Affiliated Market Centers as filed; the 2024 total row prints 810 to 773 where 762 + 11 is 773.
As filed: the 2023 row sums to 750, not the 766 printed (the 18 reacquired include 10 Market Centers that moved to Company-Affiliated when their owners became executives), and the 2024 row sums to 752, not 762; the 2025 row sums.
Source and method
Every figure above comes from the Keller Williams Realty Franchise Disclosure Document issued 2026-05-06 and amended 2026-09-29, as filed with the Wisconsin Department of Financial Institutions (filing 641629, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
A unit is a Market Center (a real estate brokerage office). The royalty is a share of Gross Commission Income, and the Item 20 tables count Market Centers owned by company executives as Company-Affiliated..
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.