Franchises · 2026 FDD · Wisconsin DFI filing 641220
Marco's Pizza franchise cost, unit revenue and closures
Opening a Marco's Pizza cost $286,477 to $811,186 in the 2026 FDD; the median unit sold $832,403 in the franchisor's fiscal 2025, 52 weeks ended 2025-12-28 figures; 8.0% of franchised units closed over three years.
Franchisor: Marco's Franchising, LLC. FDD issued 2026-04-18. Fiscal year end 2025-12-28. Figures re-found on the cited page 2026-11-04.
What a unit costs to open
single Store.
What a unit pays the franchisor
| Initial franchise fee | $25,000 | Item 5, p. 11 |
|---|---|---|
| Royalty | Royalty 5.5% of Net Royalty Sales, weekly, adjustable up to 6.0% | Item 6, p. 16 |
| Advertising fund | National Advertising Fund 4% of Net Royalty Sales plus a Regional Advertising Fund of 0.5% to 1.2% by region, capped at 5.5% combined | Item 6, p. 17 |
single Store; may be discounted or waived under incentive programs.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | Net Royalty Sales, 52-week fiscal 2025, all franchised Stores open the full year (Chart 1, Total column) | |
|---|---|---|
| Sample | 997 units: 997 of the 1,141 franchised Stores at 2025-12-28 that operated all 52 weeks of fiscal 2025, shown by top and bottom 25%, 50% and 75% categories; 29.8% of them exceeded $1,000,000 | |
| Period | fiscal 2025, 52 weeks ended 2025-12-28 | |
| High / low | $2,052,737 / $289,736 | |
Revenue to investment
Formula: Item 19 median / Item 7 total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 1,018 | 1,071 | 1,114 |
| Opened | 85 | 68 | 53 |
| Terminated | 21 | 6 | 9 |
| Not renewed | 0 | 0 | 5 |
| Reacquired by franchisor | 4 | 0 | 0 |
| Ceased, other reasons | 7 | 19 | 14 |
| End of year | 1,071 | 1,114 | 1,139 |
| Company-owned, end of year | 43 | 45 | 45 |
Item 20, Table 1 p. 86; Table 3 totals p. 92.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Source and method
Every figure above comes from the Marco's Pizza Franchise Disclosure Document issued 2026-04-18, as filed with the Wisconsin Department of Financial Institutions (filing 641220, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.