Franchises · 2026 FDD · Wisconsin DFI filing 641588
Massage Envy franchise cost, unit revenue and closures
Opening a Massage Envy cost $695,870 to $1,046,506 in the 2026 FDD; the median unit sold $1,136,666 in the franchisor's fiscal 2025, ended 2025-12-31 figures; 9.6% of franchised units closed over three years.
Franchisor: ME SPE Franchising, LLC. FDD issued 2026-04-29. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-04.
What a unit costs to open
single Massage Envy Business.
What a unit pays the franchisor
| Initial franchise fee | $45,000 | Item 5, p. 19 |
|---|---|---|
| Royalty | Royalty 6% of Gross Sales, weekly | Item 6, p. 20 |
| Advertising fund | National Advertising Fund 2% of Gross Sales, plus an optional Supplemental Marketing Fund of 2% and regional cooperatives | Item 6, p. 20 |
first Massage Envy Business; $28,000 to $45,000 in the Item 7 table, lower for later franchises.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | Gross Sales, fiscal 2025, all Network businesses (Table 1, Total row) | |
|---|---|---|
| Sample | 989 units: 989 Massage Envy Businesses open before 2025 that reported sales all 52 weeks of fiscal 2025 (the Network), in quartiles; excludes 2 that opened and 2 that reopened during the year; 189 Current Format Businesses average $1,166,456 (median $1,098,105) | |
| Period | fiscal 2025, ended 2025-12-31 | |
| High / low | $3,300,481 / $145,352 | |
Revenue to investment
Formula: Item 19 median / Item 7 total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 1,083 | 1,053 | 1,009 |
| Opened | 10 | 1 | 3 |
| Terminated | 3 | 16 | 4 |
| Not renewed | 1 | 2 | 5 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased, other reasons | 36 | 27 | 10 |
| End of year | 1,053 | 1,009 | 993 |
| Company-owned, end of year | 0 | 0 | 0 |
Item 20, Table 1 p. 64; Table 3 totals p. 73.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Source and method
Every figure above comes from the Massage Envy Franchise Disclosure Document issued 2026-04-29, as filed with the Wisconsin Department of Financial Institutions (filing 641588, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.