Franchises · 2026 FDD · Wisconsin DFI filing 640760
Molly Maid franchise cost, unit revenue and closures
Opening a Molly Maid cost $144,150 to $203,950 in the 2026 FDD; the franchisor's revenue disclosure has no single unit figure; 14.6% of franchised units closed over three years.
Franchisor: Molly Maid SPV LLC. FDD issued 2026-04-01. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-03.
What a unit costs to open
single territory; a home-based cleaning service with vehicles, so no build-out line.
What a unit pays the franchisor
| Initial franchise fee | $14,900 | Item 5, p. 14 |
|---|---|---|
| Royalty | License Fee 3% to 6.5% of Gross Sales on a sliding scale, weekly, with minimum license fees | Item 6, p. 17 |
| Advertising fund | MAP Contribution currently 2% of Gross Sales per week; local marketing groups up to 3% | Item 6, p. 17 |
plus a Territory Fee of $1.10 per Target Household, typically $49,500 to $77,000 for a standard-size market and $33,000 to $49,500 for a mid-size market.
The rate steps down with weekly Gross Sales under the Fees Chart; 6.5% is the top of the scale.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
Item 19 present, no single unit figure. Part I aggregate systemwide Gross Sales for 2025; Part II average and median 2025 Gross Sales per Target Household for 188 reporting franchisees, by top 10%, quartile, bottom 10% and all; Part III share of cleanings for recurring customers; Part IV 2024-to-2025 sales growth. No per-business sales figure (Item 19, p. 66, 67, 68, 69).
Sample: 188 of 206 franchise owners, operating 402 of the 432 franchised businesses open at 2025-12-31, all open and reporting the entire year; excludes 6 businesses opened in 2025, 22 transferred, 2 with unreliable data and 21 that closed. The Part I and Part II charts are images in the filed PDF and their figures were not extracted in this pass. Period: 2025-01-01 to 2025-12-31.
The figures in these tables are embedded as images in the filed PDF and have not yet been transcribed; they will be read by hand before this page shows them.
Revenue to investment
Undefined: Item 19 reports sales per target household and systemwide totals, not per-business revenue.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 481 | 464 | 448 |
| Opened | 7 | 9 | 5 |
| Terminated | 2 | 6 | 1 |
| Not renewed | 0 | 2 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased, other reasons | 22 | 17 | 20 |
| End of year | 464 | 448 | 432 |
| Company-owned, end of year | 0 | 0 | 0 |
Item 20, Table 1 p. 70; Table 3 totals p. 76.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Source and method
Every figure above comes from the Molly Maid Franchise Disclosure Document issued 2026-04-01, as filed with the Wisconsin Department of Financial Institutions (filing 640760, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.