Franchises · 2026 FDD · Wisconsin DFI filing 640671
Orangetheory Fitness franchise cost, unit revenue and closures
Opening a Orangetheory Fitness cost $764,577 to $1,104,920 in the 2026 FDD; the median unit sold $750,643 in the franchisor's 2025-03-01 to 2026-02-28 figures; 12.9% of franchised units closed over three years.
Franchisor: OTF Franchisor, LLC. FDD issued 2026-03-31, amended 2026-09-14. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-04.
What a unit costs to open
single Studio, excluding real estate purchase costs.
What a unit pays the franchisor
| Initial franchise fee | $59,950 | Item 5, p. 10 |
|---|---|---|
| Royalty | Royalty Fee 8% of Gross Sales, weekly | Item 6, p. 12 |
| Advertising fund | Brand Fund Contributions currently 3% of Gross Sales, may be raised to 5%, plus a local advertising spend of the greater of 2% or $2,500 a month | Item 6, p. 12 |
single Studio; different Initial Franchise Fees apply under an Area Development Agreement.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | Total Gross Sales, twelve months ended 2026-02-28 (the Relevant Time Period), all Franchised Studios (Section A, Average of All Franchised Studios column) | |
|---|---|---|
| Sample | 1,189 units: 1,189 franchised Studios open and operating for the whole twelve months to 2026-02-28 (of 1,201 open at 2026-02-28), including two temporarily closed by storm damage; 95 Studios that closed permanently during the period are excluded; quartile columns and membership counts follow | |
| Period | 2025-03-01 to 2026-02-28 | |
| High / low | $2,870,191 / $156,118 | |
Revenue to investment
Formula: Item 19 median / Item 7 total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 1,281 | 1,311 | 1,283 |
| Opened | 53 | 27 | 13 |
| Terminated | 0 | 0 | 0 |
| Not renewed | 1 | 8 | 26 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased, other reasons | 22 | 47 | 61 |
| End of year | 1,311 | 1,283 | 1,209 |
| Company-owned, end of year | 22 | 15 | 15 |
Item 20, Table 1 p. 61; Table 3 totals p. 67.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
affiliate-owned Studios shown as company-owned.
Source and method
Every figure above comes from the Orangetheory Fitness Franchise Disclosure Document issued 2026-03-31 and amended 2026-09-14, as filed with the Wisconsin Department of Financial Institutions (filing 640671, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.