Franchises · 2026 FDD · Wisconsin DFI filing 641806
Planet Fitness franchise cost, unit revenue and closures
Opening a Planet Fitness cost $1,282,500 to $5,386,000 in the 2026 FDD; the franchisor's revenue disclosure has no single unit figure; 0.5% of franchised units closed over three years.
Franchisor: Planet Fitness Franchising LLC. FDD issued 2026-05-22, amended 2026-10-20. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-03.
What a unit costs to open
excludes the cost of purchasing or leasing real estate (Note 11).
What a unit pays the franchisor
| Initial franchise fee | $40,000 | Item 5, p. 11 |
|---|---|---|
| Royalty | 7% of total gross monthly and annual membership fees (EFT Dues Draft), monthly | Item 6, p. 13 |
| Advertising fund | not read in the pilot pass | Item 6, p. 13 |
$30,000 for each subsequent agreement under the Multi-Unit program; Area Development Fee $40,000 for the first club plus $10,000 per additional club.
royalty base is membership dues, not total sales; a Join Fee of 20% of the monthly fee per new membership is also paid to the franchisor.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
Item 19 present, no single unit figure. Annual EFT Revenue: recurring monthly and annual membership dues drafted, excluding paid-in-full memberships, retail and other revenue; the royalty base, not total club revenue (Item 19, p. 76, 77, 78).
Sample: franchised clubs in the US and Puerto Rico open the entire 12 months of 2025, split into thirds by EFT revenue (764 / 764 / 763); corporate-owned (270) and combined tables also given. Period: 2025-01-01 to 2025-12-31.
| Third | Median | Average |
|---|---|---|
| bottom | $1,311,575 | $1,260,539 |
| middle | $1,863,300 | $1,873,231 |
| upper | $2,595,549 | $2,705,811 |
Revenue to investment
Undefined: Item 19 measures dues revenue in tertiles with no all-club figure.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 2,082 | 2,201 | 2,298 |
| Opened | 123 | 100 | 141 |
| Terminated | 0 | 0 | 7 |
| Not renewed | 0 | 1 | 0 |
| Reacquired by franchisor | 4 | 0 | 0 |
| Ceased, other reasons | 0 | 2 | 0 |
| End of year | 2,201 | 2,298 | 2,432 |
| Company-owned, end of year | 254 | 270 | 277 |
Item 20, Table 1 p. 84; Table 3 totals p. 91.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Source and method
Every figure above comes from the Planet Fitness Franchise Disclosure Document issued 2026-05-22 and amended 2026-10-20, as filed with the Wisconsin Department of Financial Institutions (filing 641806, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.