Franchises · 2026 FDD · Wisconsin DFI filing 641580
Playa Bowls franchise cost, unit revenue and closures
Opening a Playa Bowls cost $281,960 to $1,055,594 in the 2026 FDD; the franchisor's revenue disclosure has no single unit figure; 3.7% of franchised units closed over three years.
Franchisor: Playa Bowls Franchisor LLC. FDD issued 2026-04-30. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-03.
What a unit costs to open
single shop; the multi-unit table totals $316,960 to $1,300,594.
What a unit pays the franchisor
| Initial franchise fee | $35,000 | Item 5, p. 6 |
|---|---|---|
| Royalty | 6% of Gross Sales, monthly | Item 6, p. 7 |
| Advertising fund | National Marketing Fund up to 4% of Gross Sales (currently 2%), plus 1% local marketing | Item 6, p. 7 |
20 agreements in 2025 were discounted to $12,500 to $30,000.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
Item 19 present, no single unit figure. Gross Sales for calendar 2025 of company-owned outlets only: the 26 Operational Company Owned Outlets that qualify as Traditional Outlets, by quartile; no franchised-outlet figures (Item 19, p. 48, 49, 50).
Sample: company-owned traditional shops open all of 2025: average $1,054,370, median $1,050,862, range $565,301 to $2,024,278, 13 (50%) at or above average. The franchisor gives no franchised-shop sales. Period: 2025-01-01 to 2025-12-31.
Revenue to investment
Undefined: Item 19 covers company-owned outlets only.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 136 | 188 | 262 |
| Opened | 53 | 74 | 85 |
| Terminated | 0 | 0 | 1 |
| Not renewed | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 1 |
| Ceased, other reasons | 1 | 0 | 3 |
| End of year | 188 | 262 | 342 |
| Company-owned, end of year | 28 | 29 | 30 |
Item 20, Table 1 p. 53; Table 3 totals p. 56.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Source and method
Every figure above comes from the Playa Bowls Franchise Disclosure Document issued 2026-04-30, as filed with the Wisconsin Department of Financial Institutions (filing 641580, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.