Franchises · 2026 FDD · Wisconsin DFI filing 641079
Pure Barre franchise cost, unit revenue and closures
Opening a Pure Barre cost $455,299 to $736,465 in the 2026 FDD; the median unit sold $363,617 in the franchisor's 2025-01-01 to 2025-12-31 figures; 11.6% of franchised units closed over three years.
Franchisor: PB Franchising SPV, LLC. FDD issued 2026-04-17, amended 2026-08-07. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-04.
What a unit costs to open
single Studio; a Multi-Unit Agreement for three Studios totals $475,299 to $806,465.
What a unit pays the franchisor
| Initial franchise fee | $60,000 | Item 5, p. 15 |
|---|---|---|
| Royalty | Royalty 7% of Gross Sales, weekly | Item 6, p. 17 |
| Advertising fund | Brand Development Fund contribution currently 2% of Gross Sales, plus a local advertising requirement of the greater of $1,500 or 2%, within a 7% marketing cap | Item 6, p. 17 |
single Studio; $40,000 for a third or later Studio.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | Gross Revenue, calendar 2025, all Qualified Studios (Part A-1, Total row) | |
|---|---|---|
| Sample | 603 units: 603 of the 617 franchised Studios open at 2025-12-31 that a franchisee operated all year at a traditional site (Qualified Studios); excludes 14 opened in 2025, and 14 that closed during the year are not among the 617; quartiles, memberships, month-by-month revenue and a revenue mix follow | |
| Period | 2025-01-01 to 2025-12-31 | |
| High / low | $1,613,632 / $69,252 | |
Revenue to investment
Formula: Item 19 median / Item 7 total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 611 | 615 | 617 |
| Opened | 45 | 25 | 14 |
| Terminated | 1 | 9 | 1 |
| Not renewed | 0 | 0 | 0 |
| Reacquired by franchisor | 7 | 0 | 0 |
| Ceased, other reasons | 33 | 14 | 13 |
| End of year | 615 | 617 | 617 |
| Company-owned, end of year | 0 | 0 | 0 |
Item 20, Table 1 p. 73; Table 3 totals p. 82.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
Source and method
Every figure above comes from the Pure Barre Franchise Disclosure Document issued 2026-04-17 and amended 2026-08-07, as filed with the Wisconsin Department of Financial Institutions (filing 641079, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.