Franchises · 2025 FDD · Wisconsin DFI filing 640022
Qdoba franchise cost, unit revenue and closures
Opening a Qdoba cost $548,100 to $1,294,000 in the 2025 FDD; the median unit sold $1,596,761 in the franchisor's 2024-09-30 to 2025-09-28 figures; 8.1% of franchised units closed over three years.
Franchisor: Qdoba Franchisor LLC. FDD issued 2025-12-09. Fiscal year end 2025-09-28. Figures re-found on the cited page 2026-11-03.
What a unit costs to open
traditional restaurant, excluding real property and liquor licence costs; non-traditional $234,500 to $898,000 (p.26).
What a unit pays the franchisor
| Initial franchise fee | $40,000 | Item 5, p. 16 |
|---|---|---|
| Royalty | 5% of gross sales, weekly (6% at non-traditional sites) | Item 6, p. 17 |
| Advertising fund | Marketing Fee currently 4.5% of gross sales (1.75% for licensees); may rise to 6% by majority vote | Item 6, p. 17 |
traditional unit; $20,000 non-traditional; $10,000 per-site development fee credited against it; veterans $10,000 off.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | Net Sales, fiscal 2025 (ended 2025-09-28), franchised restaurants (Chart 2, Total row) | |
|---|---|---|
| Sample | 464 units: franchised traditional restaurants open the full fiscal year; excluded 128 non-traditional restaurants, 5 refranchised, 38 opened in the year and 13 Canadian; quartiles also given, and a same-store series puts fiscal 2025 average net sales at $1,766,860 | |
| Period | 2024-09-30 to 2025-09-28 | |
| High / low | $5,078,990 / $411,191 | |
Revenue to investment
Formula: Item 19 franchised Total-row median / Item 7 traditional total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 447 | 571 | 613 |
| Opened | 140 | 52 | 57 |
| Terminated | 0 | 0 | 0 |
| Not renewed | 3 | 1 | 1 |
| Reacquired by franchisor | 0 | 0 | 8 |
| Ceased, other reasons | 13 | 9 | 9 |
| End of year | 571 | 613 | 652 |
| Company-owned, end of year | 176 | 164 | — |
Item 20, Table 1 p. 63; Table 3 totals p. 68.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
2023 start and 2025 end for company-owned and total not captured; franchised rows verified against Table 3. 2023 openings of 140 reflect refranchising.
Source and method
Every figure above comes from the Qdoba Franchise Disclosure Document issued 2025-12-09, as filed with the Wisconsin Department of Financial Institutions (filing 640022, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
Qdoba's fiscal year ends in late September, so its FDD issues in December and this record is the December 2025 filing, current until December 2026.
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.