Unitnomics

Franchises · 2026 FDD · Wisconsin DFI filing 642104

Scooter's Coffee franchise cost, unit revenue and closures

Opening a Scooter's Coffee cost $1,163,650 to $1,345,750 in the 2026 FDD; the median unit sold $966,739 in the franchisor's 2025-01-01 to 2025-12-31 figures; 9.5% of franchised units closed over three years.

Franchisor: Scooter's Coffee Franchisor, LLC. FDD issued 2026-07-14, amended 2026-10-05. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-03.

What a unit costs to open

Initial investment range$1,163,650 – $1,345,750Item 7, p. 12, 13
Midpoint (site arithmetic)$1,254,700(low + high) ÷ 2

Kiosk drive-thru store; End Cap drive-thru store $658,898 to $1,068,525 (page 16).

What a unit pays the franchisor

Initial franchise fee$40,000Item 5, p. 6
Royalty6% of Net Sales, weeklyItem 6, p. 8
Advertising fundNational Marketing and Advertising Contribution currently 2% of Net Sales, up to 4%Item 6, p. 8

What a unit sells

Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.

Median unit revenue$966,739Item 19, p. 42, 43, 44
Average$999,869289 units (47.0%) at or above
MeasureGross Sales, 2025 Measurement Period, Participating Kiosk Stores (franchised kiosk drive-thru stores open the full year)
Sample761 units: the 761 of 768 franchised kiosk stores open the entire 2025 calendar year (stores that did not report excluded: 76 kiosk stores); the 45 participating end cap stores are reported separately (median $1,076,758); five years of history given
Period2025-01-01 to 2025-12-31
High / low$2,458,874 / $337,233

Revenue to investment

Median revenue ÷ investment midpoint0.77$966,739 ÷ $1,254,700
At the low and high end of Item 70.83 / 0.72÷ $1,163,650 and ÷ $1,345,750

Formula: Item 19 participating kiosk median / Item 7 kiosk total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.

How many units open and close

Franchised units202320242025
Start of year525729825
Opened20912185
Terminated102
Not renewed001
Reacquired by franchisor251
Ceased, other reasons22024
End of year729825882
Company-owned, end of year212424

Item 20, Table 1 p. 53; Table 3 totals p. 57.

Three-year closure rate9.52%50 closures ÷ 525 at start of 2023
Three-year net change, franchised+357 (68.0%)end 2025 − start 2023

Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.

2023 and 2025 franchised rows from the Table 3 totals; company-owned rows are affiliate-owned.

Source and method

Every figure above comes from the Scooter's Coffee Franchise Disclosure Document issued 2026-07-14 and amended 2026-10-05, as filed with the Wisconsin Department of Financial Institutions (filing 642104, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.

Wisconsin also holds registration 640818 for the predecessor entity Scooter's Coffee, LLC (April 2026); this record uses the successor franchisor's July 2026 filing.

Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.

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