Franchises · 2026 FDD · Wisconsin DFI filing 640890
Stanley Steemer franchise cost, unit revenue and closures
Opening a Stanley Steemer cost $175,685 to $509,745 in the 2026 FDD; the median unit sold $1,179,370 in the franchisor's 2025 calendar year figures; 1.4% of franchised units closed over three years.
Franchisor: Stanley Steemer International, Inc.. FDD issued 2026-03-31, amended 2026-04-06. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-03.
What a unit costs to open
does not include real estate costs.
What a unit pays the franchisor
| Initial franchise fee | $20,000 | Item 5, p. 11 |
|---|---|---|
| Royalty | Monthly Royalty 7% of Gross Sales from Core Business and 3% from Related Business, plus an Additional Royalty of 0% to 3% | Item 6, p. 13 |
| Advertising fund | National Advertising Fee up to 4% of monthly Gross Sales, within a required advertising spend of at least 10% of annual Gross Sales | Item 6, p. 13 |
negotiated; about $20,000 per 100,000 of population, typically $20,000 to $100,000; fees charged in 2025 ranged from $10,000 to $127,267.
What a unit sells
Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.
| Measure | annual gross sales per franchisee, calendar 2025, nationwide (all franchisees in operation all year) | |
|---|---|---|
| Sample | 208 units: 208 franchisees in operation all of 2025 (one had an outlet terminated, not renewed or ceased during the year); regional breakdowns follow | |
| Period | 2025 calendar year | |
| High / low | $13,374,992 / $43,724 | |
Revenue to investment
Formula: Item 19 median / Item 7 total (midpoint, low, high). A ratio of 1.00 means one year of median unit revenue equals the investment; it says nothing about profit.
How many units open and close
| Franchised units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Start of year | 215 | 212 | 210 |
| Opened | 1 | 4 | 2 |
| Terminated | 1 | 1 | 1 |
| Not renewed | 0 | 0 | 0 |
| Reacquired by franchisor | 1 | 1 | 0 |
| Ceased, other reasons | 0 | 0 | 0 |
| End of year | 212 | 210 | 210 |
| Company-owned, end of year | 57 | 57 | 54 |
Item 20, Table 1 p. 77; Table 3 totals p. 82.
Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.
As filed: none of the three rows sums to its printed year end (2023 sums to 214 against 212, 2024 to 214 against 210, 2025 to 211 against 210); the footnotes attribute the differences to franchisees consolidating outlets.
Source and method
Every figure above comes from the Stanley Steemer Franchise Disclosure Document issued 2026-03-31 and amended 2026-04-06, as filed with the Wisconsin Department of Financial Institutions (filing 640890, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.
The filed PDF carries no printed page numbers, so the page citations below are positions in the PDF file. The initial fee is negotiated by territory population and Item 19 reports revenue per franchisee..
Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.