Unitnomics

Franchises · 2026 FDD · Wisconsin DFI filing 641453

Subway franchise cost, unit revenue and closures

Opening a Subway cost $263,000 to $630,000 in the 2026 FDD; the franchisor gives no unit revenue figure; 13.3% of franchised units closed over three years.

Franchisor: Doctor's Associates LLC. FDD issued 2026-04-30, amended 2026-10-29. Fiscal year end 2025-12-31. Figures re-found on the cited page 2026-11-03.

What a unit costs to open

Initial investment range$263,000 – $630,000Item 7, p. 43
Midpoint (site arithmetic)$446,500(low + high) ÷ 2

Subway prints Lower / Mid / Higher columns; low and high recorded, the franchisor's own Mid column kept separately. Non-traditional location: $227,000 / $325,000 / $458,000. A separate Development Program table gives $246,123 / $431,427 / $604,245 (p.48).

Largest line: Leasehold Improvements, $75,000 to $250,000 (Item 7, p. 43).

What a unit pays the franchisor

Initial franchise fee$15,000Item 5, p. 21
Royalty8% of total gross sales, weeklyItem 6, p. 28
Advertising fund4.5% of total gross sales, weeklyItem 6, p. 28

standard first-time fee; $7,500 for additional restaurants by qualified existing franchisees; other reduced programs listed.

What a unit sells

Item 19 is optional and is the franchisor's own representation. It is shown here as filed, with the franchisor's measure, sample and period, and nothing is estimated where it is missing.

No Item 19. Subway's 2026 FDD makes no financial performance representation (Item 19, p. 84). The revenue-to-investment ratio is undefined for this brand.

Revenue to investment

Undefined: no Item 19.

How many units open and close

Franchised units202320242025
Start of year20,57620,13319,502
Opened455453499
Terminated344
Not renewed193046
Reacquired by franchisor9890148
Ceased, other reasons7338811,026
End of year20,13319,50218,773
Company-owned, end of year000

Item 20, Table 1 p. 85; Table 3 totals p. 93.

Three-year closure rate13.35%2,746 closures ÷ 20,576 at start of 2023
Three-year net change, franchised-1,803 (-8.8%)end 2025 − start 2023

Closures are the franchisor's Item 20 counts of units terminated, not renewed, or ceased for other reasons, summed over 2023–2025 and divided by franchised units at the start of 2023. Units the franchisor reacquired are not closures. This is an Item 20 count, not a failure rate.

As filed: none of the three TOTAL rows reconciles (printed end is 45, 79 and 4 below start+opened-exits) although sampled state rows do. Column headers carry footnotes 1 (Opened) and 2 (Ceased). Recorded as printed; discrepancy to be stated on the page.

Source and method

Every figure above comes from the Subway Franchise Disclosure Document issued 2026-04-30 and amended 2026-10-29, as filed with the Wisconsin Department of Financial Institutions (filing 641453, registry record). The PDF is the franchisor's and is not hosted here; the item and page beside each figure is where to check it. Item 7 and Item 20 tables were read cell by cell; Item 19 was read by hand; each Item 20 year was checked to sum (start + opened − exits = end) before it was recorded.

Informational only, not professional, legal or investment advice. Unitnomics computes from the filing and does not advise on, rank, or refer to any franchise. Last reviewed: November 2026.

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