Unitnomics

Brands · Sector

Restaurant franchise cost, unit revenue and closures

Quick-service and sit-down restaurants, pizza and sandwich chains. 58 restaurant brands with a current FDD, listed alphabetically.

Opening one unit of the 58 restaurant brands here runs from $203,492 at the low end of Item 7 (Charleys Philly Steaks) to $10,294,100 at the high end (Culver's). Where the franchisor gives one unit revenue figure (40 of 58), the median unit sold from $617,941 (Papa Murphy's) to $9,087,673 (Chick-fil-A) in its own Item 19 period. Three-year closure rates from Item 20 run from 0.2% (Culver's) to 38.9% (Steak n Shake).

Bands, not a ranking: each brand's figures use its own measure, sample, period and Item 7 inclusions, so no two are comparable on one number. The brand page says what each figure includes.

BrandCost to open (Item 7)Median unit revenue (Item 19)3-yr closures (Item 20)
Applebee's 2026$3,870,004 – $5,822,933$2,822,9047.2%
Arby's 2026$868,550 – $2,456,600$1,201,6698.0%
Blaze Pizza 2026$757,000 – $1,297,100$1,225,84829.4%
Bojangles 2026$2,851,880 – $3,951,200$2,125,4073.5%
Bonchon 2026$1,000,886 – $1,306,126no single figure17.9%
Buffalo Wild Wings 2026$2,896,445 – $4,900,320$3,433,9372.3%
Burger King 2026$2,039,200 – $4,730,600$1,593,6067.4%
Charleys Philly Steaks 2026$203,492 – $696,266$743,16910.2%
Checkers 2026$449,000 – $1,915,000$1,102,41626.6%
Chick-fil-A 2026$317,521 – $3,463,155$9,087,6730.9%
Chicken Salad Chick 2026$777,000 – $998,500$1,500,3943.8%
Church's Texas Chicken 2026$1,252,400 – $1,970,300$1,065,58110.2%
Clean Eatz 2026$307,500 – $733,500$962,32521.7%
Culver's 2026$3,406,350 – $10,294,100$4,036,4920.2%
Dairy Queen (DQ Grill & Chill) 2026$1,510,100 – $2,550,100no single figure4.8%
Dave's Hot Chicken 2026$823,800 – $4,121,900no Item 194.5%
Denny's 2026$1,618,575 – $3,055,925$1,829,47215.2%
Domino's 2026$231,450 – $743,500$1,355,0680.6%
Donatos Pizza 2026$546,637 – $1,060,537$882,9235.8%
El Pollo Loco 2026$793,750 – $2,685,500$2,087,9692.6%
Firehouse Subs 2026$405,350 – $875,950$938,9816.9%
Five Guys 2026$927,850 – $1,375,750no Item 194.1%
Freddy's Frozen Custard & Steakburgers 2026$1,586,334 – $2,802,000$1,820,7456.3%
Golden Corral 2026$3,631,328 – $4,508,130no single figure7.3%
Hardee's 2026$1,385,000 – $2,637,395$1,294,44215.4%
Hooters 2026$2,743,300 – $4,697,000no Item 1920.6%
IHOP 2026$1,907,682 – $3,329,845no single figure6.1%
Jack in the Box 2026$1,909,500 – $4,041,500$1,830,0835.6%
Jason's Deli 2026$1,706,691 – $2,516,291no Item 196.3%
Jersey Mike's 2026$436,176 – $1,162,228$1,305,8501.2%
Jet's Pizza 2026$627,500 – $843,000no Item 190.8%
Jimmy John's 2026$366,200 – $733,500$955,6395.0%
KFC 2026$2,107,575 – $4,155,000no single figure12.1%
Little Caesars 2026$376,500 – $1,769,200no Item 192.9%
Marco's Pizza 2026$286,477 – $811,186$832,4038.0%
McAlister's Deli 2026$910,175 – $1,816,100$1,764,5846.5%
McDonald's 2026$1,472,000 – $2,807,000$3,887,0001.5%
MOD Pizza 2026$935,232 – $1,313,133no Item 1925.6%
Mountain Mike's Pizza 2026$356,000 – $993,946$969,2851.5%
Panda Express 2026$514,500 – $3,275,500$1,328,5941.9%
Panera Bread 2026$1,337,139 – $4,569,880no single figure7.0%
Papa Johns 2026$281,485 – $890,267$1,043,4335.3%
Papa Murphy's 2026$450,330 – $693,450$617,94115.9%
Penn Station East Coast Subs 2026$440,600 – $819,700$779,0315.0%
Pizza Hut 2026$846,000 – $2,130,000$929,23210.8%
Popeyes 2026$1,222,045 – $3,923,245$1,785,7364.1%
Potbelly Sandwich Shop 2026$628,938 – $999,371$1,195,24317.8%
Qdoba 2025$548,100 – $1,294,000$1,596,7618.1%
Schlotzsky's 2026$1,403,145 – $2,261,500no single figure14.1%
Smashburger 2026$1,239,500 – $2,255,500no Item 1937.8%
Sonic Drive-In 2026$1,485,200 – $2,522,900$1,465,0905.8%
Steak n Shake 2026$1,242,909 – $2,691,425$1,679,14238.9%
Subway 2026$263,000 – $630,000no Item 1913.3%
Taco Bell 2026$1,859,750 – $4,312,200no single figure1.2%
The Habit Burger & Grill 2026$1,031,500 – $2,864,500$1,915,0007.7%
Wendy's 2026$1,580,457 – $3,105,000no single figure5.5%
Wingstop 2026$310,400 – $1,048,500$1,890,8660.3%
Zaxby's 2026$1,460,000 – $3,810,500$2,783,8622.6%

Listed alphabetically, never ranked. The sector label is the site's, not the franchisor's. Informational only, not professional advice. Last reviewed: November 2026.